Typically in every cohort we take 3 clients and we have 2 cohorts per year hence we’re highly-selective about whom we work with.
The first qualification criteria is the brand should be doing at least $1 M to $2 Million in revenue so that we know there is a product-market fit.
Next, it’s not only about the financial aspect. We want to collaborate with a team with whom we enjoy growing.
We check the founder’s vision and integrity towards the brand.
Then we check your metrics, conversion rate and other KPls with our E-commerce experts. That’s the offer-implementation- comparability check.
We are not the run-of-the- mill agency run by a single person with a set of contractors.
We call ourselves your “Growth Partner” as we take responsibility of your growth and guarantee that you will reach the $10 million revenue mark and beyond provided we see a fit. This is a strictly invite- only program which we offer to brands after spending 1000s of hours in research.
There is no agency in the world who gives a revenue guarantee on your ad spends. Our E-commerce experts and Revenue experts come together to draft a plan customised only for you because we know that off the shelf solutions don’t work. Growth needs to be 360°.
And the best part is we have a great refund policy applicable only if we are not able to reach out quarterly or yearly targets.
We realized that either we could work with 25-30 clients with a 10% success rate or work with 3-6 clients in an year with 100% success rate. We chose the latter because we want to create SEVEN $100-150 million brand in next 5 years and great results cannot be produced in mass. Hence we are highly selective when it comes to the brands we work with.
Next, we have a robust team of experts, from E-commerce & conversion rate optimization experts to Revenue experts and Cyber-security experts. The more you scale, more you would need experts to fire fight for you so that you can have a smooth and steady growth.
One thing that we ask our clients is “What would you pay to 5-8 X your revenue in next 18-24 months?” and when we reveal our prices the feedback we get is “this is pennies in-front of the value you provide”.
There is no off- the shelf pricing. So I can’t give you a definite number but what we can say at this point is our pricing has two components.
Initial investment (fixed) and monthly percentage of your top-line revenue. The initial investment depends on your business scalability and where you are in the journey, the work that our team has to do in terms of greater market penetration, etc. We guarantee that you will make more than your initial investment in the first 45-90 days.
It puzzles us to see that agencies are not confident enough to guarantee you results and then they come up with weird reasons so as to why your brand is not getting any results even after burning thousands of dollars in marketing budget.
We only choose clients after thoroughly analysing their past results, future goals, and their scalability. We have to unfortunately reject 80-85% of our application. Once we are sure we can bring you results, we give you guarantees that you cannot resist. I have discussed one in the above question and we will reveal the others in our call with you. Basically, we believe that “You shouldn’t pay us if you don’t see any results. Period.” Our experts have worked with brands like billion-dollar e-commerce companies like Amazon, Myntra, Flipkart (Walmart-owned), etc and we know which levers to pull to increase scalability while maintaining profitability.
We only work with brands doing between $1 to 2 Million in revenue because we like to get sure about the product-market fit and other factors directly contributing to growth. We have a great performance-based refund policy and that will only work when you are doing more than $1 Million in revenue.
Having said that, in case you’re not doing $1 Million in revenue, we would still encourage you to apply as you must have received the invite to apply because you have an exceptional product, with a high-growth potential and an amazing team working hand-in-hand to make it a success.
Please note that selection will be based on further processing and no two brands are same and we understand all brands have their pros and cons. Happy Applying! :